Gallagher's "Perceptions of Equal Opportunity"

Charles Gallagher's "Perceptions of Equal Opportunity" was very informative. Something he spent a good amount of time talking about was the idea that, "marketers have it in their best interest to appeal to all races, their products." He then showed a series of advertisements that have appeared throughout newspapers, magazines, television -the media- where, for example, a Caucasian, African American, and a Mexican person stood together enjoying each other's company through a certain product. I guess I had never really noticed how racially diverse all our ads are! He explained to us that the main reason why they are so diverse is that, "people like to see themselves represented on TV." I think it is very smart for marketers to represent all of the people of this world in their advertisements because it allows every person to feel and realize that everyone is equal. Gallagher explained that the "frame constructed by marketers [is] to sell a product and an idea. So, not only do these ads encourage people to purchase their products, but also to realize that everyone has equal opportunity to achieve anything in this world. The truth! I learned a lot about the motivation behind every marketer's mind through attending Gallagher's presentation, and it has made me more aware of the media and advertisements that surround me and their influence on the people of our world.